Color Registry

Check if your brand color is available or already claimed.

How color claims work

  • Colors are compared using CIE Delta-E 2000 (perceptual similarity).
  • Each claim has a protection radius based on tier (Basic 3.0, Suite 5.0, Trademarked 8.0, Corporate 12.0).The number is the radius in Delta-E units (ΔE, CIE 2000) — the larger it is, the wider the range of similar colors reserved for you.
  • No other business can register a color within your protection radius.